If you read the advertising hype used to promote article spinning software you may be fooled into thinking that top search engine rankings are just around the corner, millions of visitors are about to descend on your website and you are about to become the next net millionaire. Unfortunately it’s just one big cruel con – a well marketed con designed to get you to part with a your hard earned cash – a cruel con that is more likely to damage your online business rather than promote it. 

If It’s Too Good To Be True…

The developers and affiliates who market article spinning software really want us to buy into their worthless products and make all kinds of claims and promises to encourage us. Like a modern day equivalent of alchemy we are asked to believe that new content can be spun out of old, we are asked to believe that the new content will be unique and that one article can be spun into thousands of unique articles at the press of a button.  Well we all like a good fairy tale and a happy ending, but is something is too good to be true then it probably is… especially on the internet!

An article that promotes the health benefits of green tea for example might list the benefits of green tea, where to buy green tea and how to make the perfect green tea cuppa.  A spun article based on this will offer nothing unique or original, merely a paraphrased version. Someone reading multiple spun copies will learn nothing more that if he had read only one.

Google’s Stance On Article Spinning

Although Google have never mentioned article spinning a recent comment by Matt Cutts clearly outlines there standpoint:

“You definitely want to write algorithms that will find the signals of good sites. You know, the sorts of things like original content rather than just scraping someone, or rephrasing what someone else has said. And if you can find enough of those signals—and there are definitely a lot of them out there—then you can say, OK, find the people who break the story, or who produce the original content, or who produce the impact on the Web, and try to rank those a little higher. . . .”

This is a pretty clear indication that Google is looking for quality and will rank that quality higher than the scraped, rehashed or plagiarized work that has become synonymous with article spinning.


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